Link Building
Broken Link Building: Does It Still Work in 2026?
An honest assessment of a classic link building tactic's current effectiveness, with the specific conditions under which it's still worth the effort.
Archive
Algorithm Updates
Google's August 2026 Spam Update Fully Rolled Out
Google confirmed the August 2026 spam update, which began on August 18, 2026, completed its rollout on August 21, 2026. The update affects all languages and regions globally. This is the third spam update this year, focusing on combating spammy content in search results.
On-Page SEO
Internal Linking Strategy: A Practical System, Not Just Best Practices
A repeatable system for deciding which pages should link to which, anchor text rules, and how to catch orphaned pages before they become a problem.
On-Page SEO
Meta Description Optimization: Does It Still Move the Needle in 2026?
What meta descriptions actually influence — click-through rate, not rankings — versus what Google rewrites automatically, with a formula that survives being overwritten.
Algorithm Updates
Microsoft Advertising to Remove Max CPC from New Standalone Bidding Campaigns
Microsoft Advertising will stop allowing advertisers to set Max CPC limits on new campaigns using several standalone automated bidding strategies starting October 1, 2026. Existing campaigns and certain other bidding strategies will retain the option.
Content Strategy
How to Build an Editorial Calendar That Survives Contact With Reality
Why most SEO editorial calendars break within a month, and a lighter-weight planning system built around priority tiers instead of fixed publish dates.
Algorithm Updates
Google rolls out August 2026 spam update globally
Google has released its August 2026 spam update, which will take a few days to fully roll out. This update applies globally and to all languages. The update is the third spam update of 2026, following the June 2026 spam update. If your site was not impacted, there is no need to take any action at this time.
Content Strategy
Pillar Pages vs. Cluster Content: What Actually Belongs Where
Practical rules for deciding whether a new topic idea should become its own pillar, a cluster page under an existing pillar, or get folded into an existing article.
Content Strategy
Content Refresh Strategy: When and How to Update Old Articles for Rankings
A decision framework for what to refresh versus leave alone versus consolidate, with the specific on-page changes that actually move rankings on a refresh.
Algorithm Updates
Fractl's AI Visibility Index reveals which brands dominate AI search results
Fractl's AI Visibility Index shows that some brands with strong SEO footprints barely appear in AI answers, while others with smaller footprints frequently do. The study highlights that traditional search authority still matters but is not the only factor in AI search visibility.
Content Strategy
Content Gap Analysis: How to Find What Competitors Rank For That You Don't
A concrete process for finding keyword and topic gaps against competitors, then prioritizing them by business value instead of just search volume.
Algorithm Updates
OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot
OpenAI has acknowledged that its ChatGPT fetch bot may not respect the Robots.txt protocol, allowing it to access content that webmasters have explicitly disallowed.