What Changed

Google has updated its Search profiles with several improvements aimed at publishers. The most notable changes include the ability to manage multiple profiles from a single login and a lowered social or video follower requirement to 10,000 across platforms. Additionally, Google has improved the display of articles within these profiles.

Key Updates

  1. Single Login for Multiple Profiles: Publishers can now manage Search profiles for all their sub-brands from a single login. This eliminates the need to use multiple Google accounts for different profiles.
  2. Lowered Follower Requirement: The social or video follower requirement to claim a Search profile has been reduced to 10,000 across platforms. This makes it easier for smaller publishers to qualify.
  3. Improved Article Displays: Google has enhanced the way articles are displayed within Search profiles, making them more visually appealing and easier to navigate.

Why This Matters for SEO Practitioners

These updates simplify the process of managing multiple Search profiles, which is particularly beneficial for larger publications with numerous sub-brands. The lowered follower requirement also opens up the opportunity for smaller publishers to establish a presence on Google Search profiles. Improved article displays can enhance visibility and engagement, which are crucial for SEO performance.

Actionable Step

Publishers should review their current Search profiles and ensure they meet the new follower requirements. They should also take advantage of the single login feature to streamline their profile management process. Updating article displays to align with the new design can further improve user engagement.