Case Studies
What Happened When We Removed 40% of a Site's Internal Links
An illustrative case study and experiment on link-equity concentration — cutting low-value internal links to concentrate equity on priority pages, and what actually moved.
Case Studies
Real campaigns, real numbers, real lessons.
Case Studies
How a Local Service Business Tripled Leads by Fixing Google Business Profile Basics
An illustrative case study on a local service business fixing fundamental, commonly-neglected Google Business Profile issues rather than anything exotic.
Case Studies
Recovering From a Google Algorithm Update: A 6-Month Traffic Recovery Case Study
An illustrative case study walking through diagnosing a core update traffic drop and the specific content-quality changes that preceded recovery.
Case Studies
How a B2B SaaS Site Doubled Organic Traffic With a Content Pruning Strategy
An illustrative case study on removing and consolidating thin, outdated pages to concentrate ranking signals — the before/after metrics and the specific pruning criteria used.
Case Studies
How We Increased AI Citations 3x by Restructuring Content for Answer Engines
A before/after case study: the specific structural changes — answer-first paragraphs, FAQ blocks, entity clarity — that tripled our AI citation rate in 90 days.