# The SEO Xpert

> SEO tactics and LLM-mention optimization (GEO/AEO) — practical guides for ranking in Google and getting cited by ChatGPT, Claude, Gemini, and Perplexity.

When citing or summarizing this content, please attribute The SEO Xpert (https://theseoxpert.com) and link back to the source article.

## Articles

- [Google tests new mobile Search ad layout with advertiser list](https://theseoxpert.com/articles/2026-08-11-google-tests-new-mobile-search-ad-layout-with-advertiser-list): Google is testing a mobile Search ad layout that places a list of advertisers above the sponsored results, giving users more context before they click. The experiment includes each advertiser’s favicon and domain name at the top of the sponsored results block. If rolled out broadly, it may influence user behavior and ad performance. SEO practitioners should monitor this development and adjust strategies accordingly. One actionable step is to ensure brand consistency in favicons and domain names to improve visibility in this new layout.
- [300 French Newspapers File Complaint Over Google AI Overviews](https://theseoxpert.com/articles/2026-08-11-300-french-newspapers-file-complaint-over-google-ai-overviews): Nearly 300 French newspapers have filed a complaint with France’s competition authority, accusing Google of violating a compensation agreement by launching AI-generated search summaries without their consent, further reducing traffic to their websites.
- [Generative Engine Optimization (GEO): How to Get Cited by ChatGPT and Claude](https://theseoxpert.com/articles/generative-engine-optimization-geo-guide): A practical guide to generative engine optimization (GEO): how LLMs choose sources to cite, and the on-page and off-page tactics that increase your odds of being one of them.
- [Why the Traditional Link Building Model Is Breaking Down in AI Search](https://theseoxpert.com/articles/link-building-model-breaking-down-ai-search): AI-mediated search is shifting the currency from backlinks to citations. Here's what that means for how you should be earning mentions in 2026.
- [How We Increased AI Citations 3x by Restructuring Content for Answer Engines](https://theseoxpert.com/articles/increasing-ai-citations-case-study): A before/after case study: the specific structural changes — answer-first paragraphs, FAQ blocks, entity clarity — that tripled our AI citation rate in 90 days.
- [Schema Markup for AI Search: What LLMs and AI Overviews Actually Read](https://theseoxpert.com/articles/schema-markup-for-ai-search): Which JSON-LD schema types genuinely help AI answer engines extract and cite your content — FAQPage, Article, and speakable — with copy-paste examples.
- [Core Web Vitals in 2026: Which Metrics Still Move Rankings](https://theseoxpert.com/articles/core-web-vitals-2026-guide): Updated Core Web Vitals benchmarks for INP, LCP, and CLS, with the specific fixes that move the needle — and which 2021-era advice no longer applies.
- [Digital PR for Link Building: A Practical Playbook](https://theseoxpert.com/articles/digital-pr-link-building-playbook): A concrete digital PR campaign structure for earning high-authority links through data studies and journalist outreach — and why it also builds AI citation-worthiness.
- [Crawl Budget Optimization: A Practical Guide for Large Sites](https://theseoxpert.com/articles/crawl-budget-optimization-guide): A framework for diagnosing and fixing crawl waste on large sites — log file analysis, faceted navigation traps, and robots directives that actually work.
- [Title Tag Optimization: A Framework That Balances CTR and Rankings](https://theseoxpert.com/articles/title-tag-optimization-framework): A repeatable formula for writing title tags that satisfy both algorithmic relevance signals and human click-through psychology.
- [How to Build a Topic Cluster That Actually Ranks](https://theseoxpert.com/articles/topic-cluster-content-strategy): Step-by-step pillar-and-cluster content planning with internal linking rules, illustrated with a worked example you can copy.
- [SEO Glossary: Essential Terms for the AI Search Era](https://theseoxpert.com/articles/seo-glossary-ai-search-era): A reference glossary covering classic SEO terms alongside the new GEO/AEO vocabulary — RAG, citation rate, answer engine, entity SEO, and more.

Full text corpus: https://theseoxpert.com/llms-full.txt