A direct comparison of what still matters and what's newly important when optimizing for AI Overviews specifically versus classic ten-blue-links results.
Google Ads data analyzed by Search Engine Land confirms a sustained shift toward longer, more conversational search queries since the launch of Google's AI Mode, continuing a trend first observed with the rise of LLMs like ChatGPT.
Tactical, sentence-level structural techniques that make one page more quotable than a competing page covering the exact same topic.
Moz leaders Jonathan Berthold and Kevin Chen discussed how local businesses can enhance their visibility in AI search by optimizing listings, reviews, mentions, and social activity, as reported by Search Engine Journal.
Amazon is piloting ChatGPT Ads through its demand-side platform (DSP), allowing advertisers to extend campaigns into ChatGPT. The pilot is currently limited to the U.S. and includes a select group of advertisers, including Delta Vacations.
Google's August 2026 spam update has caused significant search visibility drops for some publishers, including long-standing performers, and the update is now complete. Affected sites need to act before Q4 sales begin.
Google Maps employs 72 ranking signals to determine local search results, according to an analysis of a non-public scope of Geostore, the system Google uses to represent geographic entities.
Google is testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, potentially allowing advertisers to gain exposure in AI-powered search without switching to AI Max or Performance Max.
Google has made its Search Console AI reports available globally. John Mueller also provided insights on recovery timing, markdown for AI crawlers, and sitemap cache-busting.
Semrush has introduced a new AI visibility tool to help marketers track their brand's presence in AI search engines like ChatGPT, Claude, and Perplexity, as over a third of consumers now start searches with AI rather than traditional engines.
Google has updated its AI Mode in Search to use Gemini 3.8 Flash, replacing Gemini 3.7 Flash for AI Pro and Ultra subscribers, with improvements in software engineering, agentic tasks, and multi-step reasoning.
A federal judge denied the U.S. Justice Department's request to force Google to sell its AdX advertising exchange, leaving Google's antitrust liability intact but imposing behavioral remedies instead of a forced sale.