Google Rolls Out September Spam Update and Adds Image Search Data to Search Console

What Happened

Google has initiated its September 2026 spam update, which is expected to take up to two weeks to fully roll out. Additionally, Google Search Console (GSC) has introduced new data for image-based searches, offering more detailed insights into how images perform in search results. Reports now include traffic data from both traditional Search and AI Mode.

Concrete Specifics

The September 2026 spam update is part of Google's ongoing efforts to combat spammy content and improve the quality of search results. This update may take up to two weeks to complete, during which time SEO practitioners may observe fluctuations in search rankings. The addition of image-based search data in Google Search Console provides metrics such as impressions, clicks, and average position for images, helping site owners understand how their images are performing in search results. Reports now also include traffic data from AI Mode, Google's AI-powered search experience.

Why This Matters to SEO Practitioners

The September spam update is significant for SEO practitioners as it may impact the visibility of websites that engage in spammy practices. Understanding the impact of this update can help site owners adjust their strategies to maintain or improve their rankings. The addition of image-based search data in Google Search Console is particularly valuable for SEO practitioners, as it provides more granular insights into the performance of images in search results. This data can be used to optimize image content and improve visibility in image searches. The inclusion of AI Mode traffic data in reports also offers a more comprehensive view of how content performs across different search experiences.

Concrete Actionable Step

To respond to these updates, SEO practitioners should monitor their Google Search Console reports closely, especially during the two-week period of the spam update. They should pay particular attention to any fluctuations in rankings or traffic and analyze the performance of their image content using the new image-based search data. By identifying trends and adjusting their strategies accordingly, site owners can ensure their content remains visible and relevant in both traditional search and AI Mode.