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Hiring Your First In-House SEO: What the Role Should Actually Own
A scope-of-role framework for companies making their first SEO hire — what to expect them to own directly versus coordinate with other teams on.
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SEO news and tactics that don't fit neatly elsewhere.
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SEO Audit Checklist: The 20 Things Worth Checking Before Anything Else
Not another exhaustive 100-item checklist — a prioritized 20-item list ordered by how often each issue is both common and high-impact.
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How Often Should You Actually Publish? A Realistic Look at Content Velocity and Rankings
Cuts through 'publish daily' advice with what publishing frequency actually correlates with versus what's confounded by other factors like site authority and content quality.
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The SEO Tools Stack for 2026: What Actually Earns Its Subscription Cost
A category-by-category breakdown of what's actually necessary at different team sizes, not just a generic top-10 list.
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SEO Glossary: Essential Terms for the AI Search Era
A reference glossary covering classic SEO terms alongside the new GEO/AEO vocabulary — RAG, citation rate, answer engine, entity SEO, and more.