Algorithm Updates
Google Moves Inline Links Higher in AI Search Responses
Google has moved inline links higher in AI Mode and AI Overviews and expanded carousels for Preferred Sources, as reported by Search Engine Journal.
Content Strategy Articles
SEO and LLM-optimization articles about Content Strategy.
Algorithm Updates
Google to Transform Discover into AI-Powered Concierge with YouTube Integration
Google is planning to reinvent Discover as an AI concierge with tighter integration with YouTube, according to Search Engine Journal.
Algorithm Updates
AI Overviews Now Appear in Most Big-Brand Searches
Recent tracking data shows AI Overviews are present in the majority of searches for well-known brands, marking a significant expansion of AI-generated content in search results.
Algorithm Updates
LLMs Remove Signals That Helped Users Judge Content Quality, Says Search Expert
Large language models strip away traditional signals like author bylines and publication dates, making it harder for users to assess content quality, according to a Search Engine Journal article by Duane Forrester.
Algorithm Updates
Trendos Explains How to Map AI Citation Sources by Industry and Engine
Trendos' Gintare Rimolaityte outlines a method to identify and audit AI citation sources specific to industries and search engines. This process helps uncover competitor gaps and informs content and outreach strategies.
General
How Often Should You Actually Publish? A Realistic Look at Content Velocity and Rankings
Cuts through 'publish daily' advice with what publishing frequency actually correlates with versus what's confounded by other factors like site authority and content quality.
Algorithm Updates
Link building in 2027 shifts focus to earned placements and brand stories
Link building in 2027 will be less about how many links you can acquire and more about whether you've earned them through stories worth covering.
Case Studies
How a B2B SaaS Site Doubled Organic Traffic With a Content Pruning Strategy
An illustrative case study on removing and consolidating thin, outdated pages to concentrate ranking signals — the before/after metrics and the specific pruning criteria used.
Content Strategy
How to Build an Editorial Calendar That Survives Contact With Reality
Why most SEO editorial calendars break within a month, and a lighter-weight planning system built around priority tiers instead of fixed publish dates.
Content Strategy
Pillar Pages vs. Cluster Content: What Actually Belongs Where
Practical rules for deciding whether a new topic idea should become its own pillar, a cluster page under an existing pillar, or get folded into an existing article.
Content Strategy
Content Refresh Strategy: When and How to Update Old Articles for Rankings
A decision framework for what to refresh versus leave alone versus consolidate, with the specific on-page changes that actually move rankings on a refresh.
Content Strategy
Content Gap Analysis: How to Find What Competitors Rank For That You Don't
A concrete process for finding keyword and topic gaps against competitors, then prioritizing them by business value instead of just search volume.