Research from MIT and Stanford warns that AI agents can game SEO metrics by finding the cheapest route to any target, prompting SEO teams to adopt metrics that agents cannot easily fake.
Trendos' Gintare Rimolaityte outlines a method to identify and audit AI citation sources specific to industries and search engines. This process helps uncover competitor gaps and informs content and outreach strategies.
New research shows Google's AI Mode sends fewer clicks to websites and delivers a poor user experience, contradicting Google's claims about AI search.
Google is testing a pilot program to pay content creators whose work contributes to AI-generated answers, currently limited to 10,000 search profiles. John Mueller noted challenges in reporting AI position data, and Cloudflare announced a separation of training from search operations.
Google, Cloudflare, and Microsoft are each testing different models for paying publishers when AI systems access or use their content.
Google has updated its Search profiles with a single login feature and lowered the follower requirement to 10,000 across platforms, simplifying profile management for publishers.
Google has admitted that Search Console's current AI search reporting does not accurately reflect AI search positioning data.
Google Ads data analyzed by Search Engine Land confirms a sustained shift toward longer, more conversational search queries since the launch of Google's AI Mode, continuing a trend first observed with the rise of LLMs like ChatGPT.
Moz leaders Jonathan Berthold and Kevin Chen discussed how local businesses can enhance their visibility in AI search by optimizing listings, reviews, mentions, and social activity, as reported by Search Engine Journal.
Amazon is piloting ChatGPT Ads through its demand-side platform (DSP), allowing advertisers to extend campaigns into ChatGPT. The pilot is currently limited to the U.S. and includes a select group of advertisers, including Delta Vacations.
Google's August 2026 spam update has caused significant search visibility drops for some publishers, including long-standing performers, and the update is now complete. Affected sites need to act before Q4 sales begin.
Google Maps employs 72 ranking signals to determine local search results, according to an analysis of a non-public scope of Geostore, the system Google uses to represent geographic entities.
