What Happened

Google has fully rolled out two new features in Search Console: AI performance reports and Search generative AI controls. These features are now available to all users with a Search Console account globally, as of August 31, 2026. The AI performance report provides insights into how your content performs in AI-generated search results, while the Search generative AI control allows you to opt out of having your content used in these results.

Concrete Specifics

The AI performance report shows metrics such as impressions, clicks, and other interactions specifically for AI-generated search results. This helps you understand how your content is being used and displayed in Google's AI-driven search features. The Search generative AI control is a setting that allows you to opt out of having your content included in AI-generated search results. This control is particularly useful for content creators who want to manage how their content is used in AI-generated responses.

Why This Matters for SEO Practitioners and Marketers

For SEO practitioners and marketers, the AI performance report provides valuable data on how AI is impacting content visibility and engagement. Understanding these metrics can help you optimize your content strategy for AI-driven search results. The Search generative AI control gives you more control over how your content is used, allowing you to make informed decisions about participation in AI-generated search features.

Actionable Step

To get started, log into your Search Console account and navigate to the AI performance report. Review the metrics to understand how your content is performing in AI-generated search results. Additionally, explore the Search generative AI control settings to decide whether you want to opt out of having your content used in AI-generated search results.