Who is eligible to license Google's search data in Europe?

Google has published eligibility rules that outline who can apply for a license to access its search data in Europe.

How can SEO practitioners use this data?

SEO practitioners can use this data to inform their strategies, optimize content, and improve search visibility.

Google Announces Eligibility Rules for Licensing Search Data in Europe

Google has published eligibility rules, data samples, and key dates for licensing ranking, query, click, and view data from EEA Search under the EU's Digital Markets Act.

September 1, 2026

Abstract geometric illustration of data streams and licensing documents

Key takeaways

Google has published eligibility rules for licensing its search data in Europe under the EU's Digital Markets Act.
The data includes ranking, query, click, and view information from EEA Search.
Key dates for the application process and data availability have been announced.
SEO practitioners can use this data to inform their strategies and improve campaign effectiveness.
Applicants should review the eligibility criteria and prepare their applications to access the data.

What Happened

Google has detailed the eligibility requirements, sample data, and key dates for licensing its search data in Europe. This data, which includes ranking, query, click, and view information from EEA Search, is being made available under the EU's Digital Markets Act (DMA).

Key Specifics

The eligibility rules outline who can apply for a license to access Google's search data. The data samples provided give potential licensees an idea of what information will be available. Key dates for the application process and data availability have also been announced.

Why This Matters for SEO Practitioners

For SEO practitioners and marketers, this development is significant because it provides access to detailed search data that can inform strategies and improve campaign effectiveness. Understanding how Google ranks queries, clicks, and views can help optimize content and improve search visibility.

Actionable Step

SEO practitioners should review Google's eligibility criteria and prepare their applications to access this data. This will enable them to leverage the insights for better search optimization strategies.

Frequently asked questions

Who is eligible to license Google's search data in Europe?: Google has published eligibility rules that outline who can apply for a license to access its search data in Europe.
What type of data is being made available?: The data includes ranking, query, click, and view information from EEA Search.
How can SEO practitioners use this data?: SEO practitioners can use this data to inform their strategies, optimize content, and improve search visibility.
What are the key dates for the application process?: Google has announced key dates for the application process and data availability, which applicants should review.

#google #seo #search data #digital markets act #eea search

Source: Search Engine Journal

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