Algorithm Updates
Google Acknowledges Search Console's AI Search Reporting Gaps
Google has admitted that Search Console's current AI search reporting does not accurately reflect AI search positioning data.
Digital-Marketing
Algorithm Updates
Google tests traditional Search campaigns in AI Mode
Google is testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, potentially allowing advertisers to gain exposure in AI-powered search without switching to AI Max or Performance Max.
Algorithm Updates
Semrush Launches AI Visibility Tool to Track LLM Search Performance
Semrush has introduced a new AI visibility tool to help marketers track their brand's presence in AI search engines like ChatGPT, Claude, and Perplexity, as over a third of consumers now start searches with AI rather than traditional engines.
Algorithm Updates
Microsoft Advertising to Remove Max CPC from New Standalone Bidding Campaigns
Microsoft Advertising will stop allowing advertisers to set Max CPC limits on new campaigns using several standalone automated bidding strategies starting October 1, 2026. Existing campaigns and certain other bidding strategies will retain the option.
Algorithm Updates
Google Announces AI Max Migration Timeline for Search Campaigns
Google will begin automatically migrating legacy Search campaign features to AI Max on September 1, 2026, with Campaign-level Broad Match, Automatically Created Assets, and Dynamic Search Ads transitioning through early 2027.