LLM & AI Search Optimization
How to Structure Content So ChatGPT Quotes You Instead of a Competitor
Tactical, sentence-level structural techniques that make one page more quotable than a competing page covering the exact same topic.
ChatGPT
Algorithm Updates
Amazon partners with OpenAI to offer ChatGPT Ads through its DSP
Amazon is piloting ChatGPT Ads through its demand-side platform (DSP), allowing advertisers to extend campaigns into ChatGPT. The pilot is currently limited to the U.S. and includes a select group of advertisers, including Delta Vacations.
Algorithm Updates
OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot
OpenAI has acknowledged that its ChatGPT fetch bot may not respect the Robots.txt protocol, allowing it to access content that webmasters have explicitly disallowed.
LLM & AI Search Optimization
Generative Engine Optimization (GEO): How to Get Cited by ChatGPT and Claude
A practical guide to generative engine optimization (GEO): how LLMs choose sources to cite, and the on-page and off-page tactics that increase your odds of being one of them.