Algorithm Updates
Research: Google AI Mode Reduces Clicks and User Satisfaction
New research shows Google's AI Mode sends fewer clicks to websites and delivers a poor user experience, contradicting Google's claims about AI search.
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Algorithm Updates
Google Tests AI Payment Pilot with 10,000 Search Profiles
Google is testing a pilot program to pay content creators whose work contributes to AI-generated answers, currently limited to 10,000 search profiles. John Mueller noted challenges in reporting AI position data, and Cloudflare announced a separation of training from search operations.
Algorithm Updates
Google Search upgrades AI Mode with Gemini 3.8 Flash
Google has updated its AI Mode in Search to use Gemini 3.8 Flash, replacing Gemini 3.7 Flash for AI Pro and Ultra subscribers, with improvements in software engineering, agentic tasks, and multi-step reasoning.
Algorithm Updates
Google dynamically expands AI Overviews for select queries, pushing down organic results
Google has confirmed that for some queries, AI Overviews may dynamically expand to their full state, replacing the snippet with a full detailed response and pushing organic search results further down the page.
Algorithm Updates
Gemini 3.7 Flash now available in Google Search for AI Pro & Ultra subscribers
Google is rolling out Gemini 3.7 Flash, its latest AI model, to Google Search for AI Pro and Ultra subscribers. The model is designed to enhance coding and agent capabilities within the search platform.
Algorithm Updates
300 French Newspapers File Complaint Over Google AI Overviews
Nearly 300 French newspapers have filed a complaint with France’s competition authority, accusing Google of violating a compensation agreement by launching AI-generated search summaries without their consent, further reducing traffic to their websites.