SEO and LLM-optimization articles about Marketing.
AI has significantly altered consumer behavior over the past 18 months, outpacing the 12-month planning cycles of most businesses, creating a widening gap that demands faster adaptation.
Amazon is piloting ChatGPT Ads through its demand-side platform (DSP), allowing advertisers to extend campaigns into ChatGPT. The pilot is currently limited to the U.S. and includes a select group of advertisers, including Delta Vacations.
Google has updated its AI Mode in Search to use Gemini 3.8 Flash, replacing Gemini 3.7 Flash for AI Pro and Ultra subscribers, with improvements in software engineering, agentic tasks, and multi-step reasoning.
