Algorithm Updates
Link building in 2027 shifts focus to earned placements and brand stories
Link building in 2027 will be less about how many links you can acquire and more about whether you've earned them through stories worth covering.
Digital Marketing
Algorithm Updates
Google adds more categories to Local Services Ads ahead of migration to Google Ads
Google has expanded the categories for Local Services Ads (LSAs), adding more specific options for restaurants, automotive services, and beauty businesses ahead of migrating LSA campaigns into Google Ads.
Algorithm Updates
Fractl's AI Visibility Index reveals which brands dominate AI search results
Fractl's AI Visibility Index shows that some brands with strong SEO footprints barely appear in AI answers, while others with smaller footprints frequently do. The study highlights that traditional search authority still matters but is not the only factor in AI search visibility.
Algorithm Updates
Google tests new mobile Search ad layout with advertiser list
Google is testing a mobile Search ad layout that places a list of advertisers above the sponsored results, giving users more context before they click. The experiment includes each advertiser’s favicon and domain name at the top of the sponsored results block. If rolled out broadly, it may influence user behavior and ad performance. SEO practitioners should monitor this development and adjust strategies accordingly. One actionable step is to ensure brand consistency in favicons and domain names to improve visibility in this new layout.