Moz leaders Jonathan Berthold and Kevin Chen discussed how local businesses can enhance their visibility in AI search by optimizing listings, reviews, mentions, and social activity, as reported by Search Engine Journal.
Fractl's AI Visibility Index shows that some brands with strong SEO footprints barely appear in AI answers, while others with smaller footprints frequently do. The study highlights that traditional search authority still matters but is not the only factor in AI search visibility.
AI-mediated search is shifting the currency from backlinks to citations. Here's what that means for how you should be earning mentions in 2026.