Webinar Details
STAT is hosting a webinar titled "How Are Enterprise SEO Pros Measuring AI Overviews & LLMs?" on October 14, 2026, at 2 p.m. ET. The webinar will be led by Tom Capper of STAT. The session aims to tackle the unique challenges enterprise SEO professionals face when measuring the impact of AI Overviews and Large Language Models (LLMs) on search performance.
Key Topics and Solutions
The webinar will cover several critical topics, including the difficulties in tracking AI-generated search results, the impact of LLMs on traditional SEO metrics, and practical strategies to measure these new elements effectively. Tom Capper will walk through tactical solutions for each identified challenge, providing attendees with actionable insights and tools to implement in their own SEO strategies.
Why This Matters for SEO Practitioners
Understanding how to measure the impact of AI Overviews and LLMs is crucial for enterprise SEO practitioners. These technologies are increasingly influencing search results, and traditional metrics may not fully capture their effects. By attending this webinar, professionals can gain a competitive edge by learning how to accurately assess and optimize for these new search features.
Actionable Step for Attendees
One concrete step attendees can take is to audit their current SEO measurement tools and processes. Identify gaps in tracking AI Overviews and LLM impacts, and explore tools or methods discussed in the webinar to fill these gaps. This proactive approach will ensure that your SEO strategy remains effective in the evolving search landscape.
